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Olympics Cultural Opportunity Manager PDF Print E-mail

creativelondon.jpeg The mission of the London Development Agency is to support the capital’s sustainable economic growth. The scope for promoting London as a world city is significantly enhanced by hosting the Olympic and Paralympic Games in 2012. Working closely with a range of partners, we want to develop a high quality, accessible and innovative ‘Cultural Olympiad’ that is integrated with the Games and with wider economic objectives for London.

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Featured Film

According to will.i.am, founding member and frontman of Black Eyed Peas, the "Yes We Can Song" was inspired by Senator Barack Obama's 2008 presidential campaign and especially the speech Obama gave following the New Hampshire primary. He states, "It made me reflect on the freedoms I have, going to school where I went to school, and the people that came before Obama like Martin Luther King, presidents like Abraham Lincoln that paved the way for me. . . ." Dylan says, "The speech was inspiring about making change in America and I believe what it says and I hope everybody votes."

The music video includes excerpts from Obama's speech and appearances from several celebrities: Scarlett Johansson, John Legend, Herbie Hancock, Kate Walsh, Kareem Abdul Jabbar, Adam Rodriquez, Kelly Hu, Adam Rodriquez, Amber Valetta, and Nick Cannon. "I'm blown away by how many people wanted to come and be a part of it in a short amount of time. It was all out of love and hope for change and really representing America and looking at the world," will.i.am said.

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